We have seen how businesses have found success on the platform and we are designing our products to help them deliver results. "Our goal at TikTok is to continuously innovate to allow advertisers to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.
From creating TikTok first creative to fueling your first Video Shopping Ad and buying a brand suitable Pulse Premiere ad placement adjacent to one of our publishing partners, TikTok has a complete suite of advertising products for every aspect of the purchase journey. The Hub also breaks down our complete product suite and what products drive what parts of the marketing funnel.
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Each track features interactive videos with TikTok product leaders as well as one-pagers, video explainers and product roadmaps to help educate and inform brands on how to master TikTok advertising. The TikTok World Hub also features four learning tracks-Branding, Commerce, Performance and Creative - giving brands the tools to be successful, authentically connect and create, and become innovative storytellers. These three steps are the throughline for any successful TikTok campaign, no matter your goal. Automate: TikTok's automation tools maximize efficiency to ensure your campaigns work smarter and harder, simplify your workflow.įollowing the TikTok Fundamentals allows advertisers to drive successful campaigns, draw insights about what works on the platform, and achieve performance at scale.By reducing complexity, you can increase learning. Build: Create a baseline by starting simple and then build upon your campaigns.This is the single most important factor in driving advertising success on TikTok. Fuel: Supply TikTok with the input it needs to deliver the best outputs for your campaign.These cover practical tips for taking marketing campaigns to the next level, such as: We’re excited to showcase how we continue to build our products and solutions to meet the growing demand of our advertising partners as we strive to be the most secure platform for our community and marketers," states Sofia Hernandez, Global Head of Business Marketing, TikTokĪlong with the TikTok World Hub, we are introducing TikTok Fundementals - an actionable framework for getting the most out of your advertising campaigns on TikTok.
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This is why we built the TikTok World Hub to empower marketers with the tools they need to drive full funnel business results all while building meaningful connections with the incredibly diverse TikTok community. Marketers have shifted from asking 'why' they should be on TikTok to wanting to know 'how' they can dive in. "TikTok is entertainment that drives impact, and brands continue to find unmatched opportunities on our platform. TikTok 2023 Product Vision from TikTok on Vimeo.
To support brands on their TikTok journey, we’re excited to launch a new TikTok World Huband share best practices that will help brands embrace the creativity and authenticity of TikTok and unlock the full potential of their content and ads on TikTok. To help brands continuously find success on TikTok, we’re bringing the marketing industry together for this year’s TikTok World to deep dive into our advertising solutions, best practices to enhance brands' experience on the platform, drive and measure results, and how to be discovered by the community. 1 in 3 people discover new products on TikTok from a video posted by a brand (1), and over 90% of users perform an action after seeing content on the platform (2) actions ranging from researching your brand and visiting your site, to purchasing a product or downloading your app. The TikTok community is transforming the path to purchase in modern retail-changing how people discover, shop and buy. Every day, over 150 million Americans come to TikTok to learn something new, unleash their creativity, connect with a broader community and discover new trends. TikTok is the destination for brands to authentically engage with the diverse, creative and hyper engaged community on TikTok.
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